Google Analytics
Add your Google Analytics tracking ID to FeatureOS and monitor feedback portal traffic, user behavior, and engagement in your GA dashboard.
You already use Google Analytics to track your website. Your feedback portal should be part of that picture too. By adding your GA tracking ID to FeatureOS, portal traffic shows up alongside the rest of your analytics data. Page views, user flows, events, all of it.
This is useful for understanding how people interact with your feedback portal. Which boards get the most traffic? Are users actually submitting posts or just browsing? Do they arrive from your main site, from email, or organically? Google Analytics answers these questions.
How to Connect Google Analytics to FeatureOS
1. Get Your Tracking ID
Find your Google Analytics Tracking ID by following Google's official guide. This works with both Universal Analytics and GA4.
2. Add It to FeatureOS
- In FeatureOS, go to Dashboard > Organization Settings > Integrations.
- Scroll to Google Analytics.
- Paste your Tracking ID.
- Click Update.
3. Verify
Submit a test post in FeatureOS, then check Real-Time > Events in Google Analytics. You should see the event appear within seconds.
What Google Analytics Reveals About Your Feedback Portal
Once connected, your GA dashboard shows how users engage with your feedback portal alongside the rest of your site. Track which pages draw the most attention, see where users drop off, and correlate feedback submissions with traffic patterns. If you notice a spike in feature requests after a product launch, GA helps you trace where those users came from and what path they took to get there.
Frequently Asked Questions
Common questions about the Google Analytics integration.
It connects your FeatureOS feedback portal to Google Analytics, allowing you to track traffic and feedback submission events directly inside GA.
Copy your GA Tracking ID, then paste it into FeatureOS → Dashboard → Organization Settings → Integrations → Google Analytics → Update.
Submit a post in your FeatureOS portal, then check Google Analytics → Real-Time → Events. You should see the submission event appear.
You can find it in your Google Analytics account by following [this official guide](https://support.google.com/analytics/answer/9539598?hl=en).
No. The integration only passes traffic and event data to Google Analytics, it doesn’t alter how feedback is captured in FeatureOS.
Teams who already use Google Analytics to monitor user behavior and want to connect those insights with customer feedback activity.
Can't find what you're looking for? Contact us at support@featureos.app